<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/suvs/" rel="tag">SUV</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/lincoln/" rel="tag">Lincoln</a></p><a href="http://www.autoblog.com/photos/review-2011-ford-edge/#3434006"><img alt="MyFord Touch" src="http://www.blogcdn.com/www.autoblog.com/media/2011/01/2011fordedgereview35-630.jpg" style="border-width: 1px; border-style: solid; margin: 4px 0px;" /></a><br />
<div style="text-align: center; font-weight: bold; font-size: 10px; font-style: italic;">
2011 Ford Edge - Click above for high-res image gallery</div>
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<a href="http://www.autoblog.com/make/ford">Ford</a> dealers are beginning to realize some buyers aren't comfortable with the virtual switchgear of <a href="http://www.autoblog.com/tag/myford%20touch">MyFord Touch</a>, and at least one dealer in Michigan is offering a free tutorial of the touchscreen controls.<br />
<br />
Village Ford in Dearborn admits that while some of its younger buyers are more comfortable with the system, "... less tech-savvy customers need to come back in again." And after <a href="http://www.autoblog.com/2011/01/04/consumer-reports-pulls-recommended-rating-on-ford-edge/"><em>Consumer Reports</em> pulled its Recommended rating</a> for the <a href="http://www.autoblog.com/model/edge">Ford Edge</a> and <a href="http://www.autoblog.com/model/mkx">Lincoln MKX</a> due to ease-of-use issues with MyFord/MyLincoln Touch, there's little doubt Ford and its dealers want to proactively assuage concerns and get people comfortable with the controls.<br />
<br />
However, as Jim Seavitt, the dealership's owner tells the <em>Detroit Free Press</em>, one issue is the lack of choice. If someone buys a vehicle with <a href="http://www.autoblog.com/tag/SYNC/">SYNC</a>, they can choose not to use it, but if they option up for a higher spec Edge, "they have to use MyFord Touch," according to Seavitt.<br />
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[Source: <a href="http://www.freep.com/article/20110119/BUSINESS0102/110119007/1014/rss13">Detroit Free Press</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/01/20/ford-dealer-giving-lessons-on-myford-touch/">Ford dealer giving lessons on MyFord Touch</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 20 Jan 2011 19:26:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/01/20/ford-dealer-giving-lessons-on-myford-touch/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19808976/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2011/01/20/ford-dealer-giving-lessons-on-myford-touch/#comments" title="View reader comments on this entry">Comments</a>
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<div style="text-align: center; font-weight: bold; font-size: 10px; font-style: italic;">
2011 Ford Edge - Click above for high-res image gallery</div>
<br />
<a href="http://www.autoblog.com/make/ford">Ford</a> dealers are beginning to realize some buyers aren't comfortable with the virtual switchgear of <a href="http://www.autoblog.com/tag/myford%20touch">MyFord Touch</a>, and at least one dealer in Michigan is offering a free tutorial of the touchscreen controls.<br />
<br />
Village Ford in Dearborn admits that while some of its younger buyers are more comfortable with the system, "... less tech-savvy customers need to come back in again." And after <a href="http://www.autoblog.com/2011/01/04/consumer-reports-pulls-recommended-rating-on-ford-edge/"><em>Consumer Reports</em> pulled its Recommended rating</a> for the <a href="http://www.autoblog.com/model/edge">Ford Edge</a> and <a href="http://www.autoblog.com/model/mkx">Lincoln MKX</a> due to ease-of-use issues with MyFord/MyLincoln Touch, there's little doubt Ford and its dealers want to proactively assuage concerns and get people comfortable with the controls.<br />
<br />
However, as Jim Seavitt, the dealership's owner tells the <em>Detroit Free Press</em>, one issue is the lack of choice. If someone buys a vehicle with <a href="http://www.autoblog.com/tag/SYNC/">SYNC</a>, they can choose not to use it, but if they option up for a higher spec Edge, "they have to use MyFord Touch," according to Seavitt.<br />
<br />
[Source: <a href="http://www.freep.com/article/20110119/BUSINESS0102/110119007/1014/rss13">Detroit Free Press</a>]<p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/01/20/ford-dealer-giving-lessons-on-myford-touch/">Ford dealer giving lessons on MyFord Touch</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 20 Jan 2011 19:26:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/01/20/ford-dealer-giving-lessons-on-myford-touch/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19808976/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2011/01/20/ford-dealer-giving-lessons-on-myford-touch/#comments" title="View reader comments on this entry">Comments</a>
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