<p>Filed under: <a href="http://www.autoblog.com/category/carbuying/" rel="tag">Car Buying</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/honda/" rel="tag">Honda</a>, <a href="http://www.autoblog.com/category/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/category/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/category/toyota/" rel="tag">Toyota</a></p><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/"><img hspace="4" height="501" border="1" width="630" vspace="4" src="http://www.blogcdn.com/www.autoblog.com/media/2010/12/jd-power-loyalty-study.jpg" alt="J.D. Power 2010 Customer Retention Study" /></a><br />
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Customer loyalty is incredibly important to automakers and something earned by providing both good products and service. <a href="http://www.autoblog.com/tag/J.D.+Power+and+Associates/">J.D. Power</a> has just put out its 2010 Customer Retention Study to show how well each automaker is doing at keeping existing car buyers coming back for more. Leading the way are <a href="http://www.autoblog.com/make/ford/">Ford</a> and <a href="http://www.autoblog.com/make/honda/">Honda</a> who tie each other with a 62 percent rate of customer retention. <a href="http://www.autoblog.com/make/hyundai/">Hyundai</a>, <a href="http://www.autoblog.com/make/lexus/">Lexus</a> and <a href="http://www.autoblog.com/make/toyota/">Toyota</a> are right on their heels however with a rate of 60 percent each.<br />
<br />
Overall, import manufacturers have the edge on the domestics but that gap has slimmed down due to customers realizing that American automakers are producing a greater number of good products. Of the top 10 automakers in the study, nine are imports.<br />
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One of those imports is <a href="http://www.autoblog.com/make/kia/">Kia</a>, which has climbed the most compared to the 2009 study. Rising 21 percentage points, the Korean automaker now sees a rate of retention of 58 percent. That's 10 points above the industry average.<br />
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Be sure to <a href="http://www.autoblog.com/2010/12/08/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/#continued">click past the jump</a> to take a look at the full press release for more information on this study.<br />
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[Source: J.D. Power]<p><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/" rel="bookmark">Continue reading <em>Ford, Honda lead latest J.D. Power owner loyalty survey</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/">Ford, Honda lead latest J.D. Power owner loyalty survey</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 09 Dec 2010 17:33:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19753893/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/#comments" title="View reader comments on this entry">Comments</a>
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<br />
Customer loyalty is incredibly important to automakers and something earned by providing both good products and service. <a href="http://www.autoblog.com/tag/J.D.+Power+and+Associates/">J.D. Power</a> has just put out its 2010 Customer Retention Study to show how well each automaker is doing at keeping existing car buyers coming back for more. Leading the way are <a href="http://www.autoblog.com/make/ford/">Ford</a> and <a href="http://www.autoblog.com/make/honda/">Honda</a> who tie each other with a 62 percent rate of customer retention. <a href="http://www.autoblog.com/make/hyundai/">Hyundai</a>, <a href="http://www.autoblog.com/make/lexus/">Lexus</a> and <a href="http://www.autoblog.com/make/toyota/">Toyota</a> are right on their heels however with a rate of 60 percent each.<br />
<br />
Overall, import manufacturers have the edge on the domestics but that gap has slimmed down due to customers realizing that American automakers are producing a greater number of good products. Of the top 10 automakers in the study, nine are imports.<br />
<br />
One of those imports is <a href="http://www.autoblog.com/make/kia/">Kia</a>, which has climbed the most compared to the 2009 study. Rising 21 percentage points, the Korean automaker now sees a rate of retention of 58 percent. That's 10 points above the industry average.<br />
<br />
Be sure to <a href="http://www.autoblog.com/2010/12/08/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/#continued">click past the jump</a> to take a look at the full press release for more information on this study.<br />
<br />
[Source: J.D. Power]<p><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/" rel="bookmark">Continue reading <em>Ford, Honda lead latest J.D. Power owner loyalty survey</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/">Ford, Honda lead latest J.D. Power owner loyalty survey</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Thu, 09 Dec 2010 17:33:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19753893/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/12/09/ford-honda-lead-latest-j-d-power-owner-loyalty-survey/#comments" title="View reader comments on this entry">Comments</a>
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