<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a></p><img width="630" vspace="4" hspace="0" height="417" border="1" align="top" alt="Fiesta USB delivery" src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappphotojump-630.jpg" />
<div style="text-align: center;"><strong><em><small>Ford Fiesta ownership application - Click above for high-res image gallery</small></em></strong></div>
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Social media has been a critical element of <a href="http://www.autoblog.com/make/ford/">Ford's</a> marketing strategy during the run-up to the <a href="http://www.autoblog.com/tag/2011FordFiesta/">2011 Ford Fiesta</a> launch, so it comes as no surprise that it'll play a part in the customer delivery experience as well. In-showroom kiosks will play Fiesta Movement videos and act as photo booths for new owners. Before driving off the lot, Fiesta owners receive a USB thumb drive pre-loaded with an audio tutorial explaining the Fiesta's features and and how to use them. Naturally, this can be played back through the Sync system right in the car.<br />
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Once in front of a computer, drivers can then use the thumb drive to install a program that lets them access and modify their delivery photos, then share them with other Fiesta owners. The desktop application also provides a wiki with tips on how to use the Fiesta, get podcasts and other related information. It'll be interesting to see how Ford follows up the Fiesta launch when the new <a href="http://www.autoblog.com/model/focus">Focus</a> arrives at the end of this year.<br />
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<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/">Ford Fiesta delivery experience</a></strong></p><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121480"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappfiestapedia_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121481"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappexplore_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121482"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappsharehome_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121483"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappphotojump_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121484"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappnewshome_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: Ford]<p><a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/" rel="bookmark">Continue reading <em>Ford plans unique delivery strategy for new Fiesta owners</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/">Ford plans unique delivery strategy for new Fiesta owners</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 27 Jun 2010 17:03:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19532237/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/#comments" title="View reader comments on this entry">Comments</a>
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<div style="text-align: center;"><strong><em><small>Ford Fiesta ownership application - Click above for high-res image gallery</small></em></strong></div>
<br />
Social media has been a critical element of <a href="http://www.autoblog.com/make/ford/">Ford's</a> marketing strategy during the run-up to the <a href="http://www.autoblog.com/tag/2011FordFiesta/">2011 Ford Fiesta</a> launch, so it comes as no surprise that it'll play a part in the customer delivery experience as well. In-showroom kiosks will play Fiesta Movement videos and act as photo booths for new owners. Before driving off the lot, Fiesta owners receive a USB thumb drive pre-loaded with an audio tutorial explaining the Fiesta's features and and how to use them. Naturally, this can be played back through the Sync system right in the car.<br />
<br />
Once in front of a computer, drivers can then use the thumb drive to install a program that lets them access and modify their delivery photos, then share them with other Fiesta owners. The desktop application also provides a wiki with tips on how to use the Fiesta, get podcasts and other related information. It'll be interesting to see how Ford follows up the Fiesta launch when the new <a href="http://www.autoblog.com/model/focus">Focus</a> arrives at the end of this year.<br />
<br />
<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/">Ford Fiesta delivery experience</a></strong></p><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121480"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappfiestapedia_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121481"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappexplore_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121482"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappsharehome_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121483"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappphotojump_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/ford-fiesta-delivery-experience/#3121484"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/06/11fiestaappnewshome_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: Ford]<p><a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/" rel="bookmark">Continue reading <em>Ford plans unique delivery strategy for new Fiesta owners</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/">Ford plans unique delivery strategy for new Fiesta owners</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sun, 27 Jun 2010 17:03:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19532237/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/06/27/ford-plans-unique-delivery-strategy-for-new-fiesta-owners/#comments" title="View reader comments on this entry">Comments</a>
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