<p>Filed under: <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/ford/" rel="tag">Ford</a>, <a href="http://www.autoblog.com/category/lexus/" rel="tag">Lexus</a>, <a href="http://www.autoblog.com/category/porsche/" rel="tag">Porsche</a></p><a href="http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands"><img width="630" vspace="4" hspace="0" height="473" border="1" align="textTop" src="http://www.blogcdn.com/www.autoblog.com/media/2010/03/porschekbb.jpg" alt="Porsche 911 Turbo S" /></a><br />
<br />
Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on "consumer perception data, [shows] which brands best communicated certain features of their vehicles." Of the nine categories tabbed, <a href="http://www.autoblog.com/make/porsche">Porsche</a> took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to <a href="http://www.autoblog.com/make/ford">Ford</a> for most rugged truck brand and most family-friendly brand, and <a href="http://www.autoblog.com/make/lexus">Lexus</a> for best comfort and best interior design.<br />
<br />
This list makes a lot more sense on the face of it than <a href="http://www.autoblog.com/2010/03/24/aaa-lists-top-picks-for-commuters/">AAA's commuter picks</a> released a couple of days ago, and Porsche makes excellent cases for winning all three categories - the <a href="http://www.autoblog.com/tag/918Spyder/">918 Spyder</a> concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche's most recent offering: "The new four-door Panamera only adds to the mystique." Indeed.<br />
<br />
Shout-outs to all the winners, including <a href="http://www.autoblog.com/make/chevrolet">Chevy</a> for best exterior design in the non-luxury segment and <a href="http://www.autoblog.com/category/Mercedes-Benz/">Mercedes-Benz</a> for three-peating as best prestige brand. You'll find KBB's full presser with methodology and reasoning after the jump.<br />
<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/">2011 Porsche 911 Turbo S</a></strong></p><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100199a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100196a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100195a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100198a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100197a5_thumbnail.jpg" alt="" title="" /></a></div><br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/">First Drive: 2010 Porsche Panamera</a></strong></p><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/18-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/19-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/20-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/17-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/27-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: <a href="http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands">KBB</a>]<p><a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/" rel="bookmark">Continue reading <em>Porsche a big winner in KBB's Brand Awards</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/">Porsche a big winner in KBB's Brand Awards</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sat, 27 Mar 2010 14:39:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands>Read</a> | <a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19415461/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/#comments" title="View reader comments on this entry">Comments</a>
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<br />
Kelley Blue Book has compiled and collated the data from its year-long Brand Watch Study, which, based on "consumer perception data, [shows] which brands best communicated certain features of their vehicles." Of the nine categories tabbed, <a href="http://www.autoblog.com/make/porsche">Porsche</a> took three: best performance brand, best exterior design in the luxury segment, and coolest brand. Double victories went to <a href="http://www.autoblog.com/make/ford">Ford</a> for most rugged truck brand and most family-friendly brand, and <a href="http://www.autoblog.com/make/lexus">Lexus</a> for best comfort and best interior design.<br />
<br />
This list makes a lot more sense on the face of it than <a href="http://www.autoblog.com/2010/03/24/aaa-lists-top-picks-for-commuters/">AAA's commuter picks</a> released a couple of days ago, and Porsche makes excellent cases for winning all three categories - the <a href="http://www.autoblog.com/tag/918Spyder/">918 Spyder</a> concept alone might be good enough to garner two of them. We do get a chuckle, though, from the KBB description of Porsche's most recent offering: "The new four-door Panamera only adds to the mystique." Indeed.<br />
<br />
Shout-outs to all the winners, including <a href="http://www.autoblog.com/make/chevrolet">Chevy</a> for best exterior design in the non-luxury segment and <a href="http://www.autoblog.com/category/Mercedes-Benz/">Mercedes-Benz</a> for three-peating as best prestige brand. You'll find KBB's full presser with methodology and reasoning after the jump.<br />
<br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/">2011 Porsche 911 Turbo S</a></strong></p><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100199a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100196a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100195a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100198a5_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/2011-porsche-911-turbo-s/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/p100197a5_thumbnail.jpg" alt="" title="" /></a></div><br />
<div class="postgallery"><p><strong>Gallery: <a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/">First Drive: 2010 Porsche Panamera</a></strong></p><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/18-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/19-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/20-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/17-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-porsche-panamera/low/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/27-porsche-panamera-fd_thumbnail.jpg" alt="" title="" /></a></div><br />
[Source: <a href="http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands">KBB</a>]<p><a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/" rel="bookmark">Continue reading <em>Porsche a big winner in KBB's Brand Awards</em></a></p><p style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/">Porsche a big winner in KBB's Brand Awards</a> originally appeared on <a href="http://www.autoblog.com">Autoblog</a> on Sat, 27 Mar 2010 14:39:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://mediaroom.kbb.com/kelley-blue-book-2010-brand-image-awards-shoppers-identify-attributes-associated-new-car-brands>Read</a> | <a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/" rel="bookmark" title="Permanent link to this entry">Permalink</a> | <a href="http://www.autoblog.com/forward/19415461/" title="Send this entry to a friend via email">Email this</a> | <a href="http://www.autoblog.com/2010/03/27/porsche-a-big-winner-in-kbb-brand-awards/#comments" title="View reader comments on this entry">Comments</a>
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